Ethical consumer essay competition

One of the methods is target marketing.


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This is where corporations use adverts and marketing as a means of attracting consumers targeting their customers accurately to sell their goods. However, not all industries use the ethical procedures in getting customers.

Luxury and Ethics - Words | Research Paper Example

This raises the question as to whether it is ethical for businesses to target uninformed consumers. It is unfortunate that some businesses use deceptive and manipulative strategies to attain the sales objectives. It more unfortunate that most people trust companies in that they consider their interests. However, the use of marketing means and targeting uninformed customers is not unethical or manipulative means.

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One of the reasons is that most companies and businesses research and analyze their consumers determining the predisposed means that might make a person to buy a product Graeff These include a variety of factors such as cultural norms, personal preferences as well as regular orders among others. In targeting the uninformed consumers, the company introduces their brand to new markets. Hard ethical consumer essay competition ethical consumer essay competition to believe? Then try our essay writing service and see yourself. Several definitions have been proposed for the term marketing.

Ethical Implications Of Ethical Consumerism

The term things to write argumentative essays on information overload is used to refer to Epigraph for thesis a state of affairs whereby there is a disparity between the volume of information available to a person and the. While some men are born small what is the format of an essay and some achieve smallness, it is ethical consumer essay competition clear that Adam Smith has had much smallness thrust upon him.

Nobody worries about the consequences of their actions but just about the momentary satisfaction they get. MNCs upgrade their products, wrap them up in more plastic and create advertisements to make the people think that they couldn't live without them. When it comes to unnecessary products, the supply-demand cycle is like riding the tiger.


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The average educated person could come up with several reasons how the 'use and throw' system is destroying the earth but they themselves are prey to this culture. It is not because people are unaware but because their definition of what is ethical has changed. Take my society for example—people here think it is immoral for women to wear western clothes but flaunt their wealth and status by buying all the western products they can lay their hands on and burning as much petrol as their gas guzzlers can handle.

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There are garbage dumps in the middle of housing colonies. Cars in all sizes stop in front of them and people haul bags full of waste into the stinking open pile. I think not.

It is undermining our very existence. There are news reports every day of forest fires, land mafia, toxic rivers, and children born mutated due to consumption of supposedly banned pesticides. Farmers would not be forced to use toxic pesticides if people were willing to pay as much for their food as they do for their fashion. Consumerism has made us believe that it is normal to pay less for basic necessities such as food, water and fuel than the amount we pay for materialistic objects.


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Our 'ethics' have turned us into magpies. We collect shiny objects and display them in our 'nests. People have unethical justifications for all their actions, be it terrorism, warfare, environmental destruction et cetera.

IS TARGETING UNINFORMED CONSUMERS ETHICAL?

But they think only of the immediate end and how it affects them personally and not about the effect it has on their surroundings or society. Consequentialism has no role. As a result of this we are witnessing one of the most disastrous events that our civilization has caused—climate change. The fact that no species that ever existed on the earth for billions of years have caused as much destruction as the human race has, seems almost like a feat for those with a sense of humour.

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The root cause of climate change is the fact that majority of the people around us turn a blind eye to the problem they know they are causing. The gulf countries export oil, a gallon of which costs only as much as a gallon of milk.

Cows can breed.